![]() ![]() That greatly limits the chances of the person visiting your store. Instagram only allows you to include a functional link (that of biography). N✤: very limited to derive traffic to the web The only step Instagram has taken in this direction is that it now allows you to create story groups highlights, but it’s still a limited feature. It would be more practical and would improve the user experience to be able to group them thematically. When the user arrives at your profile he has to see all the photos at once. Therefore, it is recommended that you enable two-step authentication. If your servers were attacked by hackers, your information would run the risk of falling into the wrong hands. N✢: may not be safeĪll data you provide to Instagram will be on the Internet. Taking into account their importance, it’s expected they end up being included in the desktop version. In addition (and crucially for eCommerce stores), Instagram Shopping -which allows users access your website or shop on the app- is not available in the desktop version.This feature works exclusively on smartphones. To begin with, as of today, it’s not possible to post reels on the desktop version.It’s easier on the desktop version.Īnd yet, Instagram web still lacks a few details to meet the app’s expectations. Pause videos with just a click: you can also do that on the smartphone version if you press and hold the screen.This is a novelty that had been long-claimed by users. Watch live broadcasts: since 2021, it’s also possible to watch Instagram live broadcasts on laptops, and not just from smartphones (whose small screen turned out insufficient).Send DMs: this feature was added a little earlier, in 2020. ![]() Publish videos and images: one of the best-received novelties because up until 2021 you could only do that from your mobile version.Besides, you can also interact with other users’ posts and stories (this feature was available since the beginning). Log in with your username: check your feed, stories and notifications.In November 2021, the app released a desktop version with brand-new interface with many more features. It looks like the people in charge of Instagram’s UX finally listened to their users. This is one of the harshest criticisms Instagram has taken since the beginning.īeing an app that works by uploading pictures from your smartphone, its desktop version still lacked some flexibility.Īnd we say “lacked” because that’s all changed now. INSTAGRAM SHOPPING DESKTOP FREEGive free rein to your most creative side, you will see how your audience thanks you.Īnd now, yes, we are going with the less beautiful side of this social network. A video of how you package the product.What kind of photos can you take? We give you ideas: You must think that consumers empathize more with the brands that they see more real. Through the photos and videos you can show your work or your products in a more relaxed way. This will make it much easier for you to grow your community. If you want the repercussion of your store to grow, you need people to really interact with your content.Īs above-mentioned, if you compare the engagement rates of different social networks, you will see that the instagramers are much more committed to the brands than those of Twitter or Facebook. Having followers to have them is of no use. N✢: the one that most engagement is going to give your brand Only by this point is a social network to be taken into account. Only 3 years later (in 2021), such number surpassed 2 billion users, regardless of the strong competition generated by the appearance of TikTok -which has grown remarkably since 2020. N✡: overwhelming growthįor you to get an idea, in June 2018, Instagram reached a billion active users per month. That’s why, before you start working with Instagram, you have to assess whether this is the best channel to achieve your goals or if there are better ones.īut let’s start with the positive side. Why should you sell on Instagram? Advantages and disadvantagesĪs we said at the beginning, each social network has its peculiarities. ![]()
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